By Christin Dornback, Writing Intern
Earlier this month, Ronald McDonald House Charities of Central Ohio and Post House Creative’s short film, Something’s Missing, received a gold ADDY award for Public Service (Film, Video, & Sound). The short film, which is written, directed, edited, and produced by Post House Creative, tells the story of a family with a seriously ill child in a way that Ronald McDonald House of Central Ohio has never done before.
The decision to feature less dialogue was deliberate, in efforts to emphasize the visuals captured on screen. The use of motivated camera movement, negative space, and certain shots, chosen specifically to keep the audience wanting more were effective in creating a worthy advertisement that moved the hearts of the viewers.
In a March first ceremony, the 2019 Columbus ADDYs were awarded by the American Advertising Federation (AAF) Columbus and are the first tier of a three-tier, national competition held by the national AAF organization. After winning at the local level here in Columbus, Something’s Missing will go on to compete against other ADDY award winners at the district level. If Something’s Missing wins at the second-tier, it will then vie for a national ADDY.
This year’s Columbus ADDYs were judged by Doug Buchanan, editor in chief of Columbus Business First; Christin Norris, who is Lead Experience Designer at Digitas Chicago; Camron Gnass, a professor in the Advertising Department at Michigan State University and was named one of ten most influential people in Mid-Michigan under the age of 35; and Jan Mullins, an award-winning writer, producer and freelance director based in Atlanta, GA.
Congratulations to the team at Post House Creative on winning this esteemed award.